Johnson’s Baby cottontouch Virtual Baby Shower Has Proved – Moms Who Try It Love It!

Written by Sudeshna Chakravarti
Last Updated on

A newborn’s skin is soft and delicate and deserves the best care. That’s why, in a revolutionary idea to help answer an age-old question, “what’s the best skincare for my baby?” Johnson’s baby has launched cottontouch, their new babycare range featuring products that are specially designed for the delicate skin of newborn babies. As the name suggests, the new products are blended with natural cotton and are designed for zero irritation and keep the baby’s skin as soft as cotton.

During unprecedented times like these, organizing large-scale events can be daunting and inconvenient. Hence, in a pioneering move, Johnson’s baby decided to take the new launch online, where moms from all over the country got the opportunity to participate in various virtual events. As Johnson’s was “expecting”, they decided to throw a virtual baby shower, keeping in mind the safety of it’s beloved mom community. I was excited to attend the virtual baby shower on behalf of MomJunction.com and like always, Johnson’s Baby made their mom community feel special and loved.

Here are all the exciting details about what went down in Johnson’s first-ever virtual baby shower!

Biggest Virtual Baby Shower Ever!

Biggest Virtual Baby Shower Ever
Image: johnsonsbabyindia / Instagram

I was thrilled when I received the most beautifully curated hamper from Johnson’s baby, inviting me to their virtual baby shower. The venue allowed me to be in the comfort of my own house, and in front of my laptop. So, I put on my brightest dress and my happiest smile and joined my little one to experience the most magical virtual baby shower.

It was indeed the most interesting virtual launch that I have been a part of. I was required to log in to the reception area, collect my photo badge, and head for the live session at the virtual auditorium. It’s remarkable to see what technology is capable of these days. Johnson’s line-up of exciting events was no less thrilling than what I have experienced in real life. They even had customized AR filters for us, and photo booths to take pictures with kids. I was impressed, and so were my fellow mamas from around the country who attended the baby shower with me.

What Does The New Johnson’s cottontouch Range Include?

What Does The New Johnsons CottonTouch Range Include
Image: johnsonsbabyindia / Instagram

I love Johnson’s baby because they know exactly what a mother wants. Johnson’s has always focused its efforts on creating mild and gentle products. All the products in their newly launched cottontouch range are formulated using natural cotton, which is ideal for your newborn’s delicate skin. The cottontouch products have been clinically proven to promote microbiome development in your newborn’s skin and give it the softness you have never experienced before. Additionally, the entire range has a unique, joyful fragrance that is bound to make your baby happy. There is a reason new mothers around the country choose Johnsons’ Baby products – because ‘Moms who try it, love it!’

The new range offers a comprehensive package of protective skincare products for babies:

  • Newborn Head-To-Toe Bath

The Head-To-Toe Bath is specially designed for your newborn’s sensitive skin. Its ultra-light and perfectly balanced pH formula gently cleanses your baby, and the velvety lather rinses off in just one wash, leaving no residue behind. Additionally, it is formulated with the unique No More Tears formula, which helps prevent irritation and redness in the baby’s eyes while effectively cleaning their delicate scalp.

  • Newborn Lotion

The Johnson’s cottontouch lotion is designed for zero irritation on the baby’s skin. It is blended with natural cotton and is free from parabens, sulfates, and dyes. The lotion instantly hydrates and protects your newborn’s skin from dryness. It absorbs fast and lasts for 24 hours, making your little one’s skin supple and oh-so-soft.

  • Newborn Massage Oil

Oil massages have a variety of benefits. With each gentle stroke, your baby will feel nurtured and loved, strengthening the bond between the two of you. That’s why Johnson’s brings you the cottontouch newborn massage oil. Enriched with coconut oil,  cottonseed oil, and sunflower oil, it is specifically formulated for the delicate baby skin and is ideal for massages for infants.

  • Newborn Cream

A newborn’s skin, if not moisturized adequately, can cause dryness. That’s why Johnson’s newborn cream is ideal for your little angel’s skin, as it instantly hydrates and locks in all the moisture. It is designed with a non-sticky formula and free from sulfates, parabens, and dyes.

What’s New And Gentler In cottontouch?

Whats New And Gentler In CottonTouch
Image: johnsonsbabyindia / Instagram

Johnson’s baby has consistently tried to bring moms together and celebrate the journey of motherhood. It’s commendable how Johnson’s managed to organize a virtual baby shower of this reach despite the trying circumstances we live in. I particularly enjoyed the informative Q&A session where experts shared their insights on the newly launched products, and mothers like me could have their queries answered. I am glad I got to attend a virtual Johnson’s launch that gave me an experience like never before.

Johnson’s is a name that speaks of motherhood. For years, Johnson’s has proven to be the right choice when it comes to choosing skincare products for babies. Their continuous efforts by making strides in research, developing a stringent testing process, and designing clinically proven mild products speak truly about their dedication and promise. Johnson’s cottontouch, designed for zero irritation for newborn skin, proves that once again.

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