Beauty Expert
Kerry Yates is a recognized hair color and beauty expert with over 20 years of experience in marketing and developing brands within the hair category. Her quest to come up with better color formulas for both consumer and professional use led her to create Colour Collective, a collaboration of experts, industry professionals, and influencers from the beauty, creative, and business worlds. It focuses on launching innovative new products in the market and helping business owners (especially women) develop new brands.
Our Expert Review ProcessOur team of experts reviews articles written by experienced writers and subject matter experts to check for accuracy and authenticity. The editorial team duly incorporates the feedback in the articles to ensure the readers have access to credible and reliable information. Learn more about our expert panel.