Richard Mears

Richard Mears has been in the beauty industry for over 30 years. He has worked alongside several household brands to help create some of the bestselling hair and beauty products on the market. In 2009, Richard became disheartened at continuously being asked to develop products that did not deliver results. He extensively researched consumers’ needs and frustrations and set about creating ranges that actually work. Richard launched CULT51 Night Cream in 2013, and it took the beauty world by storm. Through continued ingredient and market research, he created MIE (My Instant Effects) Skincare, a stylish, targeted, and accessible brand with true delivery and effectiveness at its core. Richard believes in only creating products that have true efficacy at their heart.