How To Pronounce The Names Of Famous Beauty Brands

Written by Jyotsana Rao, BE Jyotsana Rao BE linkedin_icon Experience: 4 years
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Some beauty brand names are downright difficult to pronounce. It can be quite embarrassing when you have to name a particular brand but are unable to or pronounce it incorrectly. You end up feeling shy and uncomfortable every time you approach the makeup counter. Sigh! Even I have been in such situations. The good news is, with this handy guide, mispronouncing fashion labels will be a thing of the past. Read on and soon you will be rattling off all these international brand names like a pro!

Here’s the list:

1. Borghese

Borghese

Pronunciation: bor-gay-zeh and not bor-gay-zee

This prestigious cosmetic brand has been named after an Italian princess, Princess Marcella Borghese, who loved makeup products and had a special toiletry where the products were made with the finest natural ingredients. One of the first products of Borghese was a lipstick collection, followed by a nail polish series.

2. NYX

nyx Brand

Pronunciation: nix not N.Y.X

NYX brand was founded in 1999 at Los Angeles and was named after Nyx, the Greek goddess of night. This brand creates and sells quality products at an absolutely affordable price.

3. Nars

Nars

Pronunciation: nar-s (like mars)

This Shiseido-owned cosmetic company started with a collection of 12 lipsticks and now manufactures various multipurpose beauty products.

4. Stila

stilla Brand

Pronunciation: stee-lah

The name Stila comes from an Italian word “stilare” that means “to write” or “to pen”. It was founded in 1994 and is now famous worldwide.

5. Rimmel

rimmel brand

Pronunciation: rim-l

Owned by the makeup giant Coty, Rimmel was founded in 1834 in London. It is one of the first manufacturers and marketers of cosmetic products.

6. Lakme

lakme brand

Pronunciation: lak-may

Lakmé is one of the most affordable brands. It offers some of the best ranges of matte lipsticks and long lasting kajal pencils.

7. Bourjois

bourjois brand

Pronunciation: boor-jwah

A French man, named Alexander Napolean Bourjois, created the first powder blush way back in 1863, and thus the product got its name!

8. Sheiseido

shiseido brand

Pronunciation: sheh-say-do

Sheiseido is a Japanese word that means “praise the virtues of the earth which nurtures new life and brings forth significant values”. It was founded in 1872 and the first product launched was a lotion.

9. L’Occitane en Provence

loccitane

Pronunciation: lox-ee-tann uhn pro-vaunce

This brand’s founder, Frenchman Olivier Baussan, was a native of Provence. He used to sell essential oils in the market there. He named his brand to celebrate the Provencal life and traditions. The brand is now famous in more than 70 countries in the world.

10. Chantecaille

chantecaille brand

Pronunciation: shan-tuh-kigh

The brand Chantecaille is owned by a French woman, Sylvie, who is based in New York. Chantecaille is famous for its lip gloss range.

11. Illamasqua

Illamasqua brand

Pronunciation: illa-mass-ka

Illamasqua’s eye shadows are just amazing and are sure to spruce up your beauty bags.

12. Guerlain

guerlain brand

Pronunciation: gerr-lahn (the n is silent)

Guerlain fragrance brand is amongst the oldest and best brands in the world.

13. Tarte

tarte brand

Pronunciation: tart (the e is silent)

From the award winning blushes to the lip tints, the brand is loved for its amazing products.

14. L’Oreal

loreal brand

Pronunciation: lor-ee-al

L’Oreal owns half of the biggest beauty brands all over the world, including Urban Decay and The Body Shop.

15. Shu Uemura

shuuemura brand

Pronunciation: shoe oo-eh-moor-ah (this is quite the tongue-twister)

This Japan-based beauty brand is well known for its cleansing oils and mascaras.

This is a narrowed-down list of brand names that have the most perplexing pronunciation. Now, you no longer need to mutter the brand names under your breath!

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Jyotsana Rao
Jyotsana RaoBeauty & Lifestyle Writer
Jyotsana Rao is an engineering graduate from NIT, Nagpur, who discovered her love for writing during her undergraduate days. She is passionate about writing about everything related to beauty - makeup, fashion, hairstyles, skin care, or hair care and has 4 years of experience on writing in these genres.

Read full bio of Jyotsana Rao
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